Hypercat Incubator

Silicon Coast Foundation, the registered not for profit organization managing startup moksha, has signed agreement to manage hypercat incubator in India, with offices in Hyderabad and Visakhapatnam. Applications are being accepted on the website www.hypercat.in for the same.

About Flexeye:
Flexeye provides the software engine, tools and expertise needed for public and private sector organizations to collaborate and solve complex smart city and industrial challenges. Flexeye combines powerful analytics and compelling data visualization to provide real-time operational intelligence – helping cities to improve services, reduce costs and open up new revenue streams. More about Flexeye http://flexeye.com

According to Srini Chilukuri, MD, Flexeye IT Services – Flexeye leads several collaborative engagements and HYPERCAT (www.hypercat.io) has grown from a government backed program, with funding in excess of £8m, and which is driving interoperability in IoT. HyperCat is a non-profit organization, HyperCat is chaired by Lord Erroll, a cross-bench member of the House of Lords. HyperCat has signed the MOU between BSI and W3C to promote and become a Publicly Available Standard (PAS) for UK and International markets. HyperCat is a not for profit organization driving secure and interoperable Internet of Things (IoT) for industry and cities supported by more that 800 organisations. The HyperCat Consortium, co-funded by InnovateUK, is developing an IoT standard on interoperability and proving its capabilities through the innovation of technological solutions. HyperCat is managed by Flexeye and supported by an Advisory Board.

Flexeye runs three HyperCat initiatives as Academy, Incubator and Accelerator. Academy is focused on the colleges and universities in generating the resources for execution of IOT and Smart City requirements and Incubator is focused in supporting and bringing in the IOT focused startups to the market, expertise level mentoring, international collaborations with the organizations in the same vertical, funding and opportunities for the best companies to showcase their capabilities to the world on a HyperCat platform – HyperSpace and HyperCat Summits.

Accelerator is for much bigger companies where they work towards resolving the real-time problems for the society and bringing in the solutions to the market for better living. The HyperCat accelerator will also consider approaches to financing, governance and procurement across these areas.

The leading technology, engineering and services companies (BT, Cisco, Symantec, KPMG LLP, Flexeye and WSP Parsons Brinckerhoff) have entered into a Teaming Agreement. The purpose of this teaming between leading technology, engineering and services companies is to agree a core set of principles by which they can cooperate and use the key capabilities and competencies each party brings to help accelerate the adoption of smart city services and provide potential revenue for the members through the delivery of technology, engineering and services. The companies will work together to identify, target, develop and deliver these services for clients wishing to deploy and exploit Smart technologies in new and existing infrastructure projects.

HyperCat, with Flexeye as a lead partner, is focused on making data from connected Internet of Things (IoT) devices discoverable, searchable and addressable. This addresses two of the central challenges of the rapidly evolving Internet of Things: firstly, how to find relevant and trustworthy data from connected “things”; and secondly how to make it easier for those things to talk to each other. It has a strong set of backers including Innovate UK, the Mayor of London’s Office, the Old Oak and Park Royal Development Corporation, BT, Cisco, Flexeye, KPMG, Symantec and WSP | Parsons Brinckerhoff. The Mayor of London, Boris Johnson, launched OPDC in April 2015 to drive forward future regeneration of the site linked to the construction of a vast High Speed 2 (HS2) and Crossrail Station and deliver up to 25,500 homes and 65,000 jobs.

A strong and commercially viable pipeline of opportunity will be identified in order to close early adopters of jointly defined blueprint solutions and services, with the first engagement planned to be the OPDC (Old Oak and Park Royal Development Corporation) in London which is Europe’s largest regeneration project. Old Oak includes a new £10bn GDV transport super hub to open in 2026 connecting five of the UK’s airports and is the only location in the country connecting High Speed 2, Crossrail, the Great West Coast Mainline and London overground networks.

Below are the benefits from HyperCat Incubator.

  • Access to a bigger ecosystem working towards IOT and Smart Cities.
  • At the moment, HyperCat consortium is having 700+ companies and its growing at a faster pace.
  • Most of the companies have expertise in IOT and Smart Cities verticals.
  • In-house mentors and mentorships from various organizations within the consortium.
  • Funding opportunities for the startups from the Angels and HNI’s.
  • HyperAngels is in the process of formation, once this is formed there will be a huge list of angels from the world.
  • Access to Flexeye Platform, where you can develop the application and dashboard at ease without any effort, to rapidly prototype applications
  • Complete support towards the HyperCat standards and integration of standards in the applications.
  • HyperCat Standards are recognized by BSI, which will be the first IOT/Smart City standards in the world recognized by a renowned Institute.
  • Support towards the development of the applications, including the technical and resource support (limited extend).
  • Low cost based Incubator in the center of the City.
  • Access to HyperSpace(annual event in london) and launch of the selected applications.
  • Show case of these applications to the rest of the world, helps gain huge credibility.
  • Learn from experts in the industry who have succesfully executed the next generation technologies.
  • Support from Hardware companies to build IoT devices.


Equalisation Levy (Google Tax): Impact for Startups; FAQs, Compliances & Penalties

Online marketing is very important for startups, because of its comparatively lower cost and targeted customer reach. Google and Facebook ads are the most popular and effective platforms as of now and this levy will eventually impact the small local players more severely than the giant-sized Facebook’s and Google’s of the world. These foreign advertisement platforms are going to pass on the “extra costs” to the end customers(advertisers), i.e., the SMEs and startups who use digital advertising as a channel, to reach their customers.

The equalisation levy would translate into startups ending up paying six percent over the 14.5 percent service tax. Thus, making digital advertisement more expensive for local Indian advertisers.

This may surely impact startups as it will be hard for them to pass on the costs to customers due to local competition.This will further burden the fund-deficit startups who will have to eventually cut down on their marketing budgets. Any cut of digital advertising budgets will show direct effect on the customer acquisition and growth of the company.

It is felt that startups will need to tweak their short term and long term marketing plans, if they heavily rely on Google and Facebook for marketing.

Equalisation Levy was introduced in the Union Budget 2016 and is included in the Chapter VIII of the Finance Act 2016. The Govt. had set up a committee earlier this year which gave its recommendations in March, 2016, which included adding more services under the ‘specified service’ banner. The recommendations included added services like “designing, creating, hosting or maintenance of website, digital space for website, advertising, emails, online computing, blogs, online content, gaming, online data or any other online facility and any provision for uploading, storing or distribution of digital content”.

Digital advertising is heavily used as a tool by startups,  to register rapid growth consistently, and this is only achievable through maximum customer acquisition and retention.

This move by the government might go unnoticed by the foreign digital advertising giants, but will burn a hole in the cash-crunched pockets of Indian startups.

According to a notice from Google, this levy is charged directly to the advertisers and not taken from the profit of the ad network (Google). An example of the communication is illustrated below:

“Hello, This is to inform you that as per the Notification No. 37/ 2016: F.No. 370142/12/2016­TPL dated 27 May 2016 read with Finance Act, 2016, Government of India has levied an ‘Equalisation Levy’ on provision of online advertisement services or any other service or facility for the purpose of online advertisement by a Foreign Company provided on or after June 1, 2016 to specified customers in India. The applicable rate of the levy is 6% of value of fees for providing online advertisement or related services. Google Payments Notification regarding Equalisation Levy As you are aware, the terms and conditions applicable to AdWords require customers to bear any tax or Government charges on the services availed of by them. Accordingly, with respect to invoices raised by Google for online advertisement and service for the purpose of online advertisement provided on or after 1 June 2016, you will need to deposit 6% Equalisation Levy (as applicable). The Google Payments Team”

Nobody is sure about the degree of impact of this levy. However, this is something that is worrying the startup world, especially as it heavily relies on digital advertising to get the word out.

FAQ on Equalisation Levy

What is EQL?

EQL stands for Equalisation Levy. It will be charged on digital service provided in India (mainly Advertising) by non-resident company.

Why is it charged?

The non-resident companies would often escape any kind of Tax in India. To curb this, Govt. introduced EQL @ 6% on all those non-resident entities who do not have any permanent establishment in India.

Which services comes under it purview?

EQL is chargeable to specified services mentioned in the notification. So far only Advertisement has been added to the list of ‘specified services’.

What are specified services?

Specified Services include online advertisement, any provision for digital advertising space or any other facility or service for the purpose of online advertisement and includes any other service as may be notified by the Central Government in this behalf.

To whom is it applicable?

Any non-resident entity that does not have any permanent establishment in India will come under this Tax. EQL is applicable to entities such as Google, Yahoo, Facebook etc. who earn huge revenues from India by providing digital service of Advertising.

What is the rate?

EQL is levied at the rate of 6% on specified digital services.

How will it be implemented?

EQL will be deductible at source, in similar way as withholding tax . Its operation will be same as TDS. The payment made to digital service provider will be only after deducting 6% as EQL. Threshold limit has been set as Rs.1Lac. It means if the specified services received by the service receiver is above Rs.1 lac during the year from the non-resident company, then EQL would be levied.

For Example: Google charges Rs. 10,00,000 from Flipkart for providing advertising service, then Flipkart shall pay Google only Rs. 9,40,000 after charging EQL of Rs. 60,000 ( 10,00,000 @ 6% ).

What if an entity fail to charge EQL from the service provider?

In case an entity(service receiver) fails to charge EQL from the service provider then the EQL burden will be shifted to the recipient of the service i.e. service receiver

Any EQL exemption?

It is enlisted as below :

EQL is not levied if the total amount for services received in the previous year is equal or less than Rs.1 lakh.

EQL is levied only to B2B(Business to Business), not in case of B2C (Business to Consumer)

If company registered in Jammu & Kashmir, then EQL is not applicable on such company.

How does it affect businesses?

It is expected that the service provider will shift the burden of such tax on the recipient of the service by charging the tax amount to the recipients causing money drain to domestic companies and start-ups.

Is it applicable to individual consumer?

EQL is only applicable to business to business (B2B) transactions. Businesses to consumer (B2C) transactions are exempt from such tax.

Computation and Payment of Equalisation Levy

Computation – EQL, interest and penalty payable shall be rounded off to nearest multiple of ten rupees

Payment – EQL should be paid monthly through EQL challan by the 7th day of the month immediately following the month.

EQL Return

As per Section 167 of Finance Act 2016,Rule 5 and 6 , Annual return is required to be furnished electronically in Form No.1 on or before 30th June immediately following that financial year.

Processing of EQL Return

Where any levy, interest or penalty is payable under EQL provision, a notice of demand specified in Form No.2 shall be served upon the taxpayer.

Consequences for Non Compliance of EQL

For delayed payment of EQL

Simple Interest @1% for delayed payment of EQL for every month or part of the month is delayed in payment of EQL

For failure to deduct or pay EQL

Fails to deduct the whole or any part of EQL – Penalty equal to the amount of EQL

EQL deducted , fails to pay such levy – A penalty of Rs.1,000 for every day during which the failure continue, however penalty shall not exceed the EQL itself.

Further, Disallowance of Expense u/s 40(a)(ib) if EQL is not deducted on the consideration which is deductible as per the provisions of Finance Act 2016

Filing of Appeal

Authority Sections & Rules Form no. Fees Duration
CIT(A) Section 174, Rule 8 of the Finance Act, 2016 Form no.3 ₹1,000 Within 30 days from the receipt of the penalty order
Appeallate Tribunal Section 175, Rule 9 of the Finance Act, 2016 Form no.4(In triplicate) ₹1,000 Within 60 days from the receipt of the order from CIT(A)


Disclaimer: The contents of this document are solely for informational purpose. It does not constitute professional advice or a formal recommendation. While due care has been taken in preparing this document, the existence of mistakes and omissions herein is not ruled out. Neither the author nor blog.startupmoksha.in and its affiliates accepts any liabilities for any loss or damage of any kind arising out of any inaccurate or incomplete information in this document nor for any actions taken in reliance thereon. No part of this document should be distributed or copied (except for personal, non-commercial use) without express written permission of the author.

10 legal aspects to watch out for by start-ups

Setting up your startup involves a lot of work and effort. Many things need attention, including developing a proof of concept, finding product/market fit, and hiring the first set of employees. With these many things to be handled, slips are bound to happen. One of the most common areas where most startups make a wrong choice is establishing a solid legal foundation.

For startups, particularly in the sectors like e-commerce, payments, food or health care, it becomes all the more important to focus on the legal aspect. You don’t want to make the same mistakes as someone else, rather learn from it, isn’t it?

Some of the most common legal mistakes made by startups:

1) Wrong legal entity

Choosing the right legal entity right at the outset is important. Some structures to choose from include a Registered Company (Public/Private Limited), LLP, proprietorship, and partnership. The more widely accepted one is a registered company, especially for any deals with foreign clients.

Go for a LLP or Limited Company if you do not want personal liability for the losses/liabilities of your startup. Choose the right form of legal entity to avoid any legal hassles and payment of higher taxes.

2) Not tracking expenses

Another mistake commonly made by startups is not keeping track of their expenses, however big or small it maybe, throughout the year. Many try and gather all receipts only when tax returns have to be filed! What is not documented is not deducted, and therefore, it is like leaving money in the open.

There are many options available to record and manage expenses. Entities can also hire accountants to manage these records, if volumes are high.

3) Lack of documentation

Each and every interaction, be it meeting minutes or anything else, must be on the record. It is important to have all documents in order at all times. Legal due diligence can make or break an investment deal.

4) Missing founders’ agreement

Every startup may or may not run or be essentially successful. It is therefore important to have a solid founders’ agreement in place, because it is worth thinking about how you and your co-founders might deal with failure. The founders’ agreement should contain all essential clauses such as ownership, vesting rights, and the roles and responsibilities of each founder, including salaries and terms of employment.

5) Mixing capital and revenue expenses

One of the major confusions for first-time business filers is about expenses. What expenses are considered assets /capital expenditure and which ones are called revenue expenses deductible in the P&L A/c. Higher-value items that will last significantly longer than one year are called Capital Expenditure/Assets/Equipment. For example, the expenses on laptop purchases are not deductible as revenue expenses in the P&L A/c, but only the depreciation/amortization on them is deductible over a period of time.

Things that are consumed over the course of a year come under revenue expenditure. If the equipment or capital items are by accident deducted as revenue expense, the tax department can determine that the expense has been improperly characterized and a deduction does not apply. Hence, be careful in accounting all such expenses.

6) Mixing personal and business expenses

Time and money are the biggest investments in a startup, and often the personal and business expenses become indistinguishable. This can be a source of confusion when taxes are being filed, and in some cases, can lead to deductions being disallowed on an ad-hoc basis by the revenue authorities and higher tax outgo as a result. The company should therefore have a financial account at the onset and separate records as well.

7) Not protecting intellectual property

Intellectual property (IP) is a startup’s most valuable asset. Trademarks, patents, and copyrights are the three essential components of IP. It is essential to not let anyone claim a right to your IP. Non-disclosure agreements are a way of ensuring this. Startups often neglect the protection of IP and suffer later.

8) Non-compliance with securities laws

Startup founders commonly issue stocks to angel investors, family, and friends. However, stocks issued without complying with specific disclosure and filing requirements under securities law can lead to serious legal issues at a later stage.

9) Missing regular tax payments

Businesses, be it sole proprietors or otherwise, are required to pay taxes in advance. This means they need to determine their taxes for the year in advance and pay as prescribed installments. They can get into trouble for not paying the taxes on time. It is therefore important to take regular stock of the profit/loss statement at each quarter and pay the advance taxes.

10) Not ensuring professional help for tax-related issues

A startup must appoint a tax consultant to ensure all regulations are being followed. This will also give you more time to focus on building your company, forming strategic relationships, and other things. It’s essential to make sure all regulations are being followed to the tee. Taxes are also not something that a company should revisit only once in a year.

Disclaimer: The contents of this document are solely for informational purpose. It does not constitute professional advice or a formal recommendation. While due care has been taken in preparing this document, the existence of mistakes and omissions herein is not ruled out. Neither the author nor blog.startupmoksha.in and its affiliates accepts any liabilities for any loss or damage of any kind arising out of any inaccurate or incomplete information in this document nor for any actions taken in reliance thereon. No part of this document should be distributed or copied (except for personal, non-commercial use) without express written permission of the author.

Anyone can Code by Angelhack

Startup Moksha, hosted Angelhack at its office on June 18-19. We had 25 teams participating, and 17 teams pitching at the end of the event. We had teams all the way from Mumbai, Tamil Nadu, Hyderabad and Vijayawada, beside local teams.

Winner: Road Safety, an IoT solution for cities and commuters

Social Impact winner: Podcasting for farmers

Best team to use HP haven on Cloud: Make a difference

Team from HP enterprise, Mr. Nagaraj and Mr. Gopal Krishna explained about the HP Haven on Demand API’s on the first day and judged the best team to use their API at the end.

The event is supported by local sponsors Symbiosys technologies and Fluentgrid.

The Jury included members from Vizag IT association, Mr. Deepak Madala, Mr. Peter Schneeberger, Mr. Srinivas Savaram and Professor Valli Kumari of Andhra University, and Fluentgrid executives Mr. Ananth Raj and Mr. Vamsi Dhar


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University of California Berkeley – Smart Village Challenge

In partnership with the Center for Open Innovation and Entrepreneurship at Andhra University, the Smart Village Open Innovation Accelerator 2016 is being launched by UCB center for open innovation.

Eligibility: Student teams of 2-4 from across disciplines

Application: Are accepted till June 10, 2016: The team should submit a presentation consisting of 8-10 slides (maximum) answering the following six questions: a) What problem are you trying to solve? b) What is your big idea? c) What will be the execution plan? d) How can you make this profitable and sustainable? e) How your innovation and business model will be transformative and disrupt existing models and technologies? f) Team bios and contact information. More resources are found at http://courses.garwoodcenter.com/smartvillages/

June 12 – 16, 2016: Semi Finals: Top 30 teams will be selected based on their application and submitted team presentations. The selected teams will be invited to participate in a 3-Day training by UC Berkeley faculty at Andhra University campus, Vizag.

July- August 2016: The 30 selected teams who have successfully completed the 3-day training will be required to build their prototype doing data collection and field work in a village of their choice or in an underserved community near their home town (all 30 semifinalists’ teams will receive a certificate of participation from UC Berkeley)

Final Stage

September- December 2016: The Top 10 teams will be selected for this phase. These top 10 finalists will implement their solution at a selected village in east godavari district, and will have the chance to revise or modify their technology upto three times to meet the villagers’ expectations over these three months.

Gold Prize: Rs 6,00,000

Silver Prize: Rs 4,00,000

Bronze Prize: Rs 2,75,000

Exceptional team may be invited to Berkeley to present


Students should submit all their application to Mr. David Maracine, Smart Village Program Manager via email at: David Maracine dmaracine@university.edu not later than 10 June 2016, 11pm, India time.

By submitting entries, the participants agree to follow the above process and timelines, including travel to Vizag and to the selected village to pilot, should they be selected for the semi finals and final stages.